Easy New Year’s Eve makeup trick: the nude smoky eye

Need to dress up, but still want to look fairly natural? Learn how to create the nude smoky eye in 5 minutes or less.

How to choose a meaningful wedding day perfume

Selecting a signature bridal scent is more important than you'd think.

Our 5 most pinned beauty tips & makeup tricks

Quick and natural ways to highlight your favorite features and look more refreshed. You'll want to pin these for Friday night!

Don’t hide your beautiful freckles

Embrace them! These facial products, used by freckled stars like Julianne Moore, Molly Ringwald and model Mari Kyianytsia, enhance your glow without covering up your God-given skin.

Natural, full brow makeup in 2 minutes (VIDEOS)

Thin, sparse, or overly bushy brows? These three quick and easy makeup tutorials from pros will give you gorgeous, thick brows that still feel totally natural.

Model bravely reveals true face without makeup

A model bares her true skin in an effort to raise awareness about vitiligo, and our backward beauty standards.

When Alicia Keys says #nomakeup she really means it

The In Common singer is doing so much more than just taking a selfie without makeup. She's going barefaced almost everywhere to help uncover her truth, and encourage others to do the same.

30 wedding nail polishes for every bride and bridesmaid

Whether you're a bold or classic bride, we've got your big day nail color right here. Plus: how to pick the best shade for any color bridesmaid dress.

12 amazing natural lipstick shades starting at $4

This season's lip trend is a far cry from boring old beige. Find your shade among these fresh pink and orange infused nudes.

Beauty products that multi-task

These dual purpose buys are perfect for busy women who don't have the time, the sink space, or the purse size for a giant daily makeup arsenal. These double-duty essentials will get the job done—and leave you feeling light and gorgeous.

How to create gorgeous, natural brows

Feathered eyebrows are all the rage, use these tips to stay on trend as well as enhance your eyes.

Strobing: 5 steps to a radiant new you

Move aside, contouring. Strobing is a more natural highlighting technique to give your face that dewy, youthful glow.

12 mascara tricks that will open your eyes

Celebrity makeup artist to the stars, Jeffrey Paul, reveals his secrets for ensuring lush lashes that don't clump, flake or look overdone.

The minimal-makeup A-list

More actresses and celebrities are not only embracing their natural beauty but even—horray!—aging naturally and gracefully. Whether nearly barefaced or accentuating their genuine inner beauty with minimal, artfully applied makeup, these women embody a new A-List standard of natural elegance.

8 foundations enriched with moisturizer

An excellent foundation is one that nourishes and improves your skin while it’s working its cover-up magic. We rounded up the best new formulas that combine makeup with skincare, to deliver extraordinary anti-aging and beautifying benefits.